1. Home Bar Essentials Articles

An impressive home bar is the heart of holiday gatherings and celebrations. This article guides readers through five essentials for creating the perfect setup, from high-quality spirits to stylish glassware, making every gathering memorable.

This piece shares practical tips for making your New Year’s Eve toast unforgettable. From heartfelt words to the perfect champagne flutes, it offers a blend of inspiration and thoughtful details to help readers create a truly memorable moment.

2. Retail Trends and Insights

This article explores the decline of department stores and the rise of personalized shopping experiences. It identifies the factors reshaping retail, such as e-commerce, subscription-based services, and the importance of staying ahead of fashion trends. This piece emphasizes the value of creating a strong, fluid brand that adapts to changing consumer preferences.

3. Product Guides

This guide takes the complexity out of mattress shopping, offering readers a clear and engaging breakdown of options—from innerspring to latex and adjustable beds. With carefully balanced pros and cons for each type, it empowers informed decision-making. The writing demonstrates a knack for turning technical details into approachable, reader-friendly content while seamlessly incorporating product highlights to enhance value.

This article showcases a retail product line of luggage, crafted to appeal to busy travelers. Through detailed descriptions, it highlights the functionality, durability, and stylish design of each piece—from the expandable upright suitcase with its ergonomic storage solutions to the spinner suitcase’s 360-degree maneuverability and the duffel bag’s lightweight versatility.

4. Retail Skincare Writing

In my retail skincare writing, I bring clarity and confidence to consumers navigating the world of beauty products. Through engaging, science-backed content, I help readers make informed choices for healthier, more radiant skin.

Therapeutic vs. Cosmetic Skincare: Is There Really a Difference?
This article explains the key differences between cosmetic and therapeutic skincare products. By breaking down what works on the surface versus what delivers deeper, lasting results, it empowers readers to choose products that truly benefit their skin.

The Benefits of Red Algae Extract and Glycolic Acid Combined for Your Skin
Here, I explore the powerful duo of red algae extract and glycolic acid, showing how their synergy transforms skin with gentle exfoliation, hydration, and protection. The result? Brighter, smoother, more youthful-looking skin.

5. Email Campaigns

Black Friday Email Cadence
I developed and scheduled a strategic 6-email campaign targeting eCommerce brands preparing for Black Friday. Designed to drive awareness and conversions, the cadence highlighted the benefits of SMS marketing—emphasizing its high ROI, superior engagement rates, and effectiveness for time-sensitive promotions.

Each email featured:

• Clear, action-oriented CTAs to encourage bookings and trial sign-ups.
• Personalized messaging tailored to the recipient’s industry and competitive insights.
• Value-driven content showcasing SMS as a must-have tool for boosting holiday sales.

The campaign struck the right balance between providing useful insights and creating a sense of urgency, helping eCommerce brands get ahead of the holiday rush.

Link to Emails